Advertising Opportunities

Advertise your business or organization in the Tournament Capitol of Ontario. Community arenas are a great way to build your brand and get your messaging out to the public.

The Wayne Gretzky Sports Centre (254 North Park Street) is Brantford's primary sports and leisure facility bringing over a million residents and visitors to the facility for over 55 years! The arenas are open year-round and is also the home of the Jr. B Brantford Titans, Brantford 99ers, Brantford Ice Cats, Brant Figure Skating Club, lacrosse teams, trade shows and much more!

Beyond its arenas, the Wayne Gretzky Sports Centre provides a diverse range of recreational opportunities including fitness and aquatics facilities offering extensive programming year-round. Amenities include an indoor track, 65-metre and 25-metre pools, Hydrotherapy Pool, Warm Water Pool, sauna, 150 ft waterslide, dryland training room, gymnasium, a variety of land and pool fitness classes, and fully equipped weight room.

In addition to all of the amenities, the Wayne Gretzky Sports Centre hosts a multitude of hockey tournaments, swim meets and special events that bring both residents and visitors from all over the world to the facility.

Take 360 degree virtual tour

Advertising opportunities include rink boards and ice-resurfacer wrapping and arena naming opportunities. Book an ad at the Wayne Gretzky Sports Centre and receive a discounted rate to book an ad at Lions Park Arena. Learn more.

Ad rates do not include the cost of ad design or production.

Rink 1 Advertising

Rink 1 features include:

1,200 stadium style seats
the rink is used year-round
modern in design
second floor indoor track overlooking the rink
licensed restaurant overlooking the rink
press box

Rink 1 advertising rates:

Single rink board ad: $2,500/year plus HST
Additional rink board ad on rink 1: $2,000/year plus HST for each additional ad

Rinks 2, 3 and 4 Advertising

Features of rinks 2, 3 and 4 include:

rinks are used year-round
300 seats in each rink
floor to ceiling windows overlook the main lobby
Viewing gallery overlooks rink two

Rinks 2, 3 and 4 advertising rates:

Single Rink Board Ad: $1,000/year plus HST
Additional rink board ads on rinks 2, 3 or 4: $800/year plus HST for each additional ad

Ice-resurfacer advertising

Benefits of advertising on the ice-resurfacer:

ice rinks are flooded year-round
new state-of-the-art electric units will be available in 2026
advertisers will have the ability to auto renew, with first right of refusal, for up to six years

Ice-resurfacer advertising rate:

$6,000/year plus HST, for a minimum 3-year term (cost of wrap is not included, or provided by the City of Brantford)

In-ice advertising

In-ice logo ads cost $1,200/year plus HST and is available on rinks 1, 2, 3 and 4.

Score clock advertising

Score clock advertising costs $1,500/year plus HST

What you need to know

Ads are 3 feet high by 8 feet wide
Ads using glue or sticky backings will not be accepted
Once ad location is confirmed, payment is due at the time of booking to reserve the ad location
Artwork must be approved before it is printed
Approved ads must be delivered and receipt confirmed
An artwork and ad supplier can be supplied upon request

How to book

To book or ask questions, please call us at 519-756-9900, or email advertising@brantford.ca. Please note that sponsorship arena naming opportunities are also available.

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